While all are valid points,why there is an important component to the Domino’s narrative that has yet to be explored

The Domino’s story that unfolded last week has been widely viewed as a cautionary tale about how not to handle a growing public relations disaster in a real-time world. In other words, how do we manage an old-school problem like bad publicity, using new-school tools like social media? Most of Domino’s media coverage focused on three areas for improvement: the importance of a media crisis team, the ability to follow real-time developments and the need to respond quickly. While all are valid points, there is an important component to the Domino’s narrative that has yet to be explored: preventative strategies that can be put in place to protect your brand from social media attacks.

 

 

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