Imagine that you have just been appointed to a key HRM role for a brand-new organization which plans to compete in the business of low-cost air travel, initially within a single country of your choice but ultimately with the aim of becoming multinational.
The business’s investors have already indicated to you that they propose to establish a strong reputation for theatricality as one of their key differentiation.
Answer the following questions about the design and implementation of an appropriate HRM strategy for your new employer:
(a) What are the factors internal to the organization that you would need to know before you could assemble its HRM strategies? Give reasons for your answer.
(b) What are the features of the organizations external environment that you would need to take into account? Again, give reasons for your answer.
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