New Product/Service Analysis
Students have to choose a particular new product/service which was introduced in the market over the past 3 years.
This report is expected to reflect of the success stories of the topic and address (very important!):
How did they identify the opportunities in the market?
How did the company generate the product/service concept?
How did they evaluate the concept prior to developing it?
What was involved in developing the product/service?
How did they launch the product/service?
Provide recommendations as to what they should do to maintain their growth and
prolong the product/service maturity phase
In preparing the reports, you may need to use assumptions in analyzing each phase when there is no data/company information available. You are expected to undertake research relating to how the company came up with the idea which eventually leads to the development and launch of the product, and at the end provide a recommendation as to what they should do in the future to maintain the growth of the product and prolong its maturity phase.
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