s self enhancement or altruistic motives enough to generate good eWOM

An important part of social media is the power of online recommendations and eWOM. And from our own experience, we’ve probably all read an online review before making a purchase. However, being able to harness the power of social media recommendations is another matter. In fact, one of the articles attached suggests that advocacy can produce up to an 80% reach for a marketing campaign. Yet only about 15% of the brand mentions, analysed in the article, were advocating for a brand. One solution might be in the second article attached, where retailers are paying customers to advocate for their brand. Looking over the theories such as knowledge sharing, self enhancement and social capital, the question to you is this. Is self enhancement or altruistic motives enough to generate good eWOM? Or do our expected outcomes include economic incentives? And if retailers pay our friends to advocate on their behalf, how does that make us feel? Is it eWOM or is it advertising or is it trechery?…………………….

For a custom paper on the above topic, place your order now!

What We Offer:

• On-time delivery guarantee

• PhD-level writers

• Automatic plagiarism check

• 100% money-back guarantee

• 100% Privacy and Confidentiality

• High Quality custom-written papers

Unlike most other websites we deliver what we promise;

  • Our Support Staff are online 24/7
  • Our Writers are available 24/7
  • Most Urgent order is delivered with 6 Hrs
  • 100% Original Assignment Plagiarism report can be sent to you upon request.

GET 15 % DISCOUNT TODAY use the discount code PAPER15 at the order form.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page: