Marketing Plan for Tourism Macedon Ranges

Marketing Plan for Tourism Macedon Ranges
Your marketing plan will include the following elements:
• An executive summary of your marketing plan
• Background analysis of your business and market
• Marketing objective(s)
• Define the customer
o Are you going to segment and target a specific group, or mass market? Note that some
marketing plans focus only on a specific segment that will be targeted for maximum
growth. If this is the case, you will need to outline this segment and justify why this one
has been chosen. If you have decided not to focus on a specific segment, you will need to
justify this decision instead.
• Marketing mix tactics
o This includes the tactical elements you will use to carry out your strategy and reach your
• Conclusion
o In here you should summarise the key elements of your assignment: what was the
objective, how did you propose to solve it


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