Jurlique: Globalizing Beauty from Nature and Science

Jurlique: Globalizing Beauty from Nature and Science

This assessment exercise is designed to facilitate the following three Student Learning Outcomes.  The marking criteria are developed in the context of these outcomes.

SLO2: Analyse complex business situations using appropriate theories and techniques.

SLO4: Generate solutions to problems in contemporary organisations.

SLO6: Communicate complex business ideas.


I chose the Jurlique case for this assignment because it captures the complex challenges that face a mid-size business as it comes to operate globally.  That choice is appropriate given that the title of this subject is “Exploring Global Business Challenges from Multiple Perspectives.”  The case analysis will require you to adopt multiple perspectives in your writing.




The length of your paper should be 2,500-3,000 words. This does not include references and appendices; that is, the body of your paper should be between 2,500 and 3,000 words.


Weighting:This assessment counts for 45% of your final mark in this subject.


Type of Collaboration:  Individual Assessment


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