In the Business strategy project the students will assume the role of a corporate planner of an existing company or an external industry analyst/ management consultant The students will develop a full industry and company analysis and critics. In particular, the students will identify and discuss various business scenarios and strategic options. Market sizes, company sales and market shares should be forecasted for a period of 3 years.
Each Industry and business analysis and plan will be comprehensive in scope and include a/an:
- Executive Summary
- Introduction on the organization
- National, Regional or Global Market Analysis
- Industry Analysis
- Company Analysis
- Customer Analysis
- Competitive analysis and SWOT analysis
- Strategy Objectives/Mission and Values
- Business Strategy
- Future Outlook and Recommendations
- Problem :
Environment concerns regarding the fuel emissions coming from cars and the effect of falling oil prices
● Literature review :
On the automobile industry as a whole and how it reacted toward the strict environmental regulations
Analysis on ford motors and competitors
Business strategies currently used and financial analysis
Propose new strategies and solutions for Ford Motors
Predict the financials of the market, ford motors and competitors for the next 3 years
Conclusion and recommendations in the best suitable way forward
Each group is required to present their work and attach handouts of their slides in the final report. The maximum amount of time allocated for each presentation is 10-15 minutes. Also note that there are a set proportion of marks for your presentation. It is viewed as part of your overall report. This means that your presentation is as important as your report. The presentation is only one of the components of the coursework.
Group members: 2 to 4 students per group
Projects will be presented at the end of the course. During presentation the attendance of all students is mandatory.
When students present a group project, the group members must:
- Begin with an explanation of how each individual contributed to the final product,
- Explain how the group managed the coordination of tasks.
- Deliver an integrated oral and written presentation/report
- Demonstrate an understanding of each component of the presentation/report.
Structure is as follows
1- Cover Page (Title, Key words)
2- Table of Contents
3- Abstract (Statement of research problem, problem identification)
4- Introduction (Why are going to study this organization? The context? Identify the problem? Which strategic tools are going to use? SWOT, 5 forces, Value chain, KFS, Strategic positioning)
5- Theoretical Framework and Topic Statement (Context and Objectives of the research)
6- Research design and Methodology
7- Results and Analysis (Forecasting, g factor, strategic tolls you mentioned in the introduction, results and recommendations)
9- Conclusion One page maximum in which you will summarize your findings
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