Habitual Adoption of Loyalty Reward Program Membership – Drivers and Effects

Topic: Habitual Adoption of Loyalty Reward Program Membership – Drivers and Effects

  • Loyalty Reward Program and Its Membership
  • Drivers – Why do consumer become a member?
  • Effects – How does it affect the firm and the consumer?
  • Role of Habit:
    • What are the consequences (to the firm and to the individual) of consumers joining numerous loyalty reward programs out of habit?
    • What are the drivers of such habitual adoption?
    • What are the effects of such habitual adoption for the firm?
  • Strategy Recommendations

 

Structure

  • Introduction:
    • Loyalty program (LP)
    • Habitual adoption of the LP
    • Possible effects of the habitual adoption of the LP
  • Factors Influencing Habitual Adoption of the LP:
    • List down the factors (five to six factors)
    • Define the factors
    • Discuss how each factor is linked with the habitual adoption of the LP (with reference).
  • Data Collection
  • Results:
    • Show the effects of the factors on habitual adoption of the LP in table with regression results.
    • Show the effects of the habitual adoption of the LP on Loyalty in table with regression results.
  • Conclusion and Recommendation.
  • References

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