Green marketing and its impact on consumer behavior

Green marketing and its impact on consumer behavior?

 

-What is green marketing(explain)

-What is consumer behaviors(explain)

 

– important and benefits of green marketing

– green marketing mix

– green consumer behaviors

 

to find good quality academic sources (journals and academic articles) around both areas and that a possible link between the two concepts is explored in depth.

 

appropriate academic sources in order to support your rationale.

 

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