Critchley Engineering has recently appointed you to advise them with regard to improving the effectiveness of their corporate planning. The founder and chairperson of the company has recently heard of a database developed by the Strategic Planning Institute of America, the so called PIMS database, and wondered if it would be worthwhile subscribing to this database.
(a) Explain the background and purpose of the PIMS database and give examples of the strategic questions it seeks to answer.
(b) Give examples of the sorts of information required from subscribers to PIMS and explain the main PIMS reports available from the database.
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