Explain what primary research the airline could undertake regarding the new market.

You are the marketing manager for an international airline that is considering whether to
introduce new flights to a growing new tourist destination in a country of your choice. Before
spending a lot of money, the airline will undertake market research.
(a) Explain what primary research the airline could undertake regarding the new market.
(b) Explain two primary research methods the airline could use, and explain one
advantage and one disadvantage of each method.

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