Your Chief Executive has attended a conference which emphasised the need to create “engagement” throughout the workforce if an organization is to be truly successful. Produce a report for the Chief Executive which answers the following questions:
(a) What precisely is meant by the term “engagement” in this context, and what are the advantages of having an “engaged” workforce?
(b) Explain how a company’s senior executives can know whether its employees are “engaged” or not.
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