evaluation of Apple Inc




You are to prepare an evaluation of Apple Inc.


The aim of the case study is to evaluate the strategic financial management of the company.


You should identify and explore the factors that have affected the current development and financial position of Apple Inc and evaluate the future potential for growth and change.  (76 marks : 2,280 WORDS)


It is expected that you will apply a strong academic framework using the Grundy 11 stage process (see below for details) and employing numerical data extracted from the company accounts to sustain your analysis.


You are expected to provide evidence of critical assessment of a range of sources. The exploration of relevant source materials should be clearly evidenced to support your arguments.


Your analysis should include relevant quantitative and qualitative data.

[A bibliography is required]


You should present your evaluation in the form of an informal report.


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