Do a marketing plan for an organisation you’re familiar with (e.g. your own organisation/ family/friend’s business, or an industry of interest)

 

Do a marketing plan for an organisation you’re familiar with (e.g. your own organisation/ family/friend’s business, or an industry of interest).

It is recommended you pick a topic you are interested in – pick an industry you work in, would like to work in, or a hobby of yours. For instance, someone recently planning their wedding did the wedding industry in Canberra. Another person, keen to buy a motor bike, did a marketing plan on a motorcycle brand. Your favourite sports team, perhaps?

 

For those students working individually, seeking to submit the whole document in one piece, it fits as indicated below:

  • Executive summary
  • Introduction
  • Objectives of the Marketing Plan & Major Marketing Problem/ issues. Make sure objectives are SMART
  • Company Description/ Background of the organisation
  • The environments that impact on the organisation
  •    Technology
  •     Government regulations
  •     Legal Changes 
  •     Social / Cultural Changes
  •     Climate (eg. for an outdoor restaurant)
  • Other?
  • Competitor Analysis & Competitive Advantage of the organisation (SWOT Analysis?)
  • Target market segments/ Segmentation
  • Recommendations for product, price including breakeven point, promotion and place / distribution. Note: for those participating in the competition, all of these are important, but you will place most emphasis on the promotion topic.
  • A budget for implementing your strategies – revenue and costs
  • Conclusion

 

 

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