Customer loyalty -Premier Inn Whitstable

You are required to write a report profiling a service organisation of your choice Premier Inn Hotel in Whitstable.-Whitstable is the town where I live and I need you to do researches in this Premier Inn from this town. It needs to be a service dominated organisation – not a product organisation.!!!

The report needs to focus on a specific element of service which has been covered over the duration of the module. Emphasis should be on depth of analysis, rather than breadth.

The report needs to highlight the strong points of the operation, and identify the possible improvements to that operation in the spirit of continuous improvement. The expectations are for thoughtful and reflective insights with evidence of some critical analysis. The purpose of this project is to provide you with the opportunity to apply your service management knowledge by observing and analysing service business in ‘real time’.!!!!
You will need to visit-phone that business to observe its operations. Your visit will probably include a discussion with a service manager / deliverer (or owner) to obtain more in-depth information about the service. A copy of the interview transcript needs to be included within the appendices of the report. Additionally you are required to obtain primary research in the form of customer feedback, for example, via the use of questionnaires…………………………………..

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