cultural differences and values in advertising

a marketing communications (marcoms) campaign for a brand that is quintessentially related to your home culture.

Discuss the campaign in terms of the following sub-headings;
1. convergence and divergence
2. sources of different cultural assumptions
3. cognitive organization and cultural values
4. cultural differences and values in advertising
5. brand perceptions across cultures
6. implications for advertising management within the chosen cultural environment

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