Unit VI includes several marketing and advertising strategies that many companies have used to strengthen their brands. This assignment provides you with an opportunity to make recommendations for strengthening an e-commerce’s brand. Write a two-page reflection paper by recommending at least six marketing and advertising strategies (concepts) and explaining how each strategy would strengthen the brand for an e-commerce site. Use Times New Roman, 12 point font, and double-spacing to format the reflection paper. There is no need to include a title page nor a references page
Course Textbook Laudon, K. C., & Traver, C. G. (2015). E-commerce: Business. technology. society. (11th ed.). Boston, MA: Pearson Education.